Corporate Social Responsibility 

Here at Continual Improvement, we are keen to give back to our local community through a variety of initiatives: 

Sponsorship of Under 9’s Lionesses Woburn & Wavendon Football Club (WWFC):

We are very proud to sponsors the Under 9’s ‘Lionesses’ (girls) team that form part of the Woburn and Wavendon Football Club (WWFC).

This 100% voluntary run, community football club, running since 1976, enables over 500 local residents from across the Milton Keynes and Central Bedfordshire area to stay fit and active, develop their football skills and experiences, and most importantly to have fun. 

As well as the recognised positive physical health impacts of accessing regular recreational sporting activity there are also significant multipliers in terms of how such investment in grassroots football can generate other positive societal impacts for the local community and further afield.  

UEFA research* suggests economic benefits are realised through membership fees, job creation and investment in local community football facilities, however the hugely significant “implied” social benefits of involvement in organised football are pointing to improved educational performance, better integration, reduced likelihood of people getting involved in the criminal justice system and even people’s greater propensity to be employed. 

On the health front, playing football is known to improve wellbeing, and reduce risk of disease. There is also growing evidence around its positive impact on people’s mental health.

We’re delighted to help support WWFC through our sponsorship.

*ref: Dr Tim Crabbe, CEO of Substance, ‘The Sustainability Report - Quantifying the economic and social impact of football’ 2021. 

Litter Picking 

The team recently got together and discussed other ways we can ‘give back’ and one of our ideas was some litter picking; we’re planning to do this soon, check back here for more details and photos…